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E&M Media Group, founded in 1995 has grown to become the largest full service Revenue Sharing Company serving the direct response industry on television, radio, internet and in print. Founded by principles, Bonnie Schalle, and David Geller with collective direct response experience spanning over 100 years.

Agency Assets

  • 2 Offices: New York and Phoenix
  • Experienced Professionals Dedicated to Per-inquiry Advertising Only
  • Short and Long Form… Anglo and Hispanic Media TV and Radio
  • Automated Media Management System with Online Client Access Available
  • Experienced in all Major Direct Response Categories including House Wares, Health and Beauty, Education, Insurance, Healthcare, Tourism, Finance, Music and Entertainment and More

• Bonnie Schalle - President/Owner:
Bonnie Schalle is a veteran direct response professional with over 28 years experience in direct response. As president of E&M Media Group she has grown the agency to the largest full service direct response per-inquiry media company specializing in all media. Bonnie is among the most highly regarded industry leaders and valued member of many industry organizations including

  • Officer/Board Member Electronic Media Marketing Association
  • Board Member-Direct Marketing Association
  • Member Electronic Retailing Association
  • Member American Women in Radio and Television
  • Member President’s Business Advisory Board

• Sheldon Finkle - CFO
• Bruce Newman - VP Client Services
• Samina Qureshi - Media Director Short Form
• Paola Carlino - Media Director/Traffic Manager
• Lydia Mauge - Executive Data Manager
• Maria Miranda - Media Director Spanish TV and Radio

E&M Media Group is experienced in all phases of the direct response industry and is prepared to service its clients in the following areas:

  • Strategic Planning
  • Creative Consultation
  • Media Planning and Negotiation
  • Telemarketing
  • Trafficking
  • Order Processing and Fulfillment
  • Response Tracking, Analysis and Reporting

Per Inquiry or PI is a partnership between the media and advertisers that benefit both parties by delivering cost effective and efficient response. The attributes and benefits of PI are:

  • PI is available on Cable Networks, Broadcast Stations and Syndicated Programming
  • Unsold spot airings are made available to the advertiser at no cost
  • Stations are compensated based on the amount of leads, inquiries or orders generated
  • Client is guaranteed leads, inquiries or orders at a fixed cost per response for the flight
  • Can add significant lead, inquiry or order response to a successful paid media campaign

Contact Us
E&M Media Group Inc.
30 Jericho Executive Plaza
Suite 300W
Jericho, NY 11753

PH: 212-455-0177