E&M :: About Us

Background
E&M Media Group, founded in 1995 has grown to become the largest full service Revenue Sharing Company serving the direct response industry on television, radio, internet and in print. Founded by principles, Bonnie Schalle, and David Geller with collective direct response experience spanning over 100 years.

Agency Assets

2 Offices: New York and Phoenix
Experienced Professionals Dedicated to Per-inquiry Advertising Only
Short and Long Form… Anglo and Hispanic Media TV and Radio
Automated Media Management System with Online Client Access Available
Experienced in all Major Direct Response Categories including House Wares, Health and Beauty, Education, Insurance, Healthcare, Tourism, Finance, Music and Entertainment and More

Personnel
• Bonnie Schalle - President/Owner:
Bonnie Schalle is a veteran direct response professional with over 28 years experience in direct response. As president of E&M Media Group she has grown the agency to the largest full service direct response per-inquiry media company specializing in all media. Bonnie is among the most highly regarded industry leaders and valued member of many industry organizations including

Officer/Board Member Electronic Media Marketing Association
Board Member-Direct Marketing Association
Member Electronic Retailing Association
Member American Women in Radio and Television
Member President’s Business Advisory Board

• Sheldon Finkle - CFO
• Bruce Newman - VP Client Services
• Samina Qureshi - Media Director Short Form
• Paola Carlino - Media Director/Traffic Manager
• Lydia Mauge - Executive Data Manager
• Maria Miranda - Media Director Spanish TV and Radio

Capabilities
E&M Media Group is experienced in all phases of the direct response industry and is prepared to service its clients in the following areas:

Strategic Planning
Creative Consultation
Media Planning and Negotiation
Telemarketing
Trafficking
Order Processing and Fulfillment
Response Tracking, Analysis and Reporting

Per Inquiry or PI is a partnership between the media and advertisers that benefit both parties by delivering cost effective and efficient response. The attributes and benefits of PI are:

PI is available on Cable Networks, Broadcast Stations and Syndicated Programming
Unsold spot airings are made available to the advertiser at no cost
Stations are compensated based on the amount of leads, inquiries or orders generated
Client is guaranteed leads, inquiries or orders at a fixed cost per response for the flight
Can add significant lead, inquiry or order response to a successful paid media campaign